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December 5, 2014

MagNet 2012, Courtyard Marriott, Toronto

Tuesday, June 5, 2012 6:00pm
06/08/2012 - 5:00pm

The holidays are over, the days are getting longer and MagNet 2012 is just months away. Expect magazine bliss, professional development heaven, networking nirvana—and name tags!
Our website launch is a month away: new design, full session and speaker info, online registration. Look forward to 50+ sessions in categories like Digital, Editorial, Design and Advertising. (Editorial note: see FAQ here if you're not familiar with MagNet.)

In the meantime, here’s a sneak peek of a few fabulous speakers and sessions to whet your appetite.
Featured Speakers
Christian Schwartz
Christian Schwartz is a type designer and typography consultant based in New York City and a partner in the type foundry Commercial Type. He has released fonts such as Farnham, which is used in Sports Illustrated and Rolling Stone, and Amplitude, which was first seen in the pages of Wallpaper*. Schwartz has designed typefaces for the U.S. edition of Esquire, the New York Times and the Houston Chronicle, and he created, with partner Paul Barnes, the extensive Guardian Egyptian family for the Guardian’s dramatic 2005 redesign. Schwartz has received the prestigious Prix Charles Peignot from the Association Typographique Internationale and numerous other awards. Come hear this design luminary at two MagNet sessions: The Birth of a Typeface: Changing a Modern Classic and Understanding Type Design for Magazines.
Deborah Gore Ohrn
Deborah Gore Ohrn oversees the top quilting and crafting brands at Meredith Corporation, including, American Patchwork & Quilting, Quilt Sampler, Quilts & More and many others. She has led creative and marketing teams in the development of brand launches, custom publishing programs, online tradeshows, new products and, most recently, an online radio show. Ohrn has spent the last 18 years at Meredith Corporation, first as Founding Editor of Crayola Kids magazine and later as Executive Editor in Meredith Integrated Marketing. Before joining Meredith, she worked for Scholastic, Inc. and McGraw-Hill. Learn more about her multi-platform and new product development strategies at The Passion Program: Using Niche Interests to Spark Your Brand and One Size Won’t Fit All: Audience Building for Editors.
Featured Sessions
Moving Online to Print: A Case Study of The Kit
The Kit has reversed the trend or perhaps, like the magazine itself, started a new trend by launching as a digital magazine and website, then branching into a weekly printed feature in the Toronto Star, Vancouver Sun, Calgary Herald and Montreal Gazette as well. At the same time, the content has expanded to include both beauty and fashion categories. Come hear publisher Giorgina Bigioni and editor Doug Wallace describe how they managed the expansion and reveal what they've learned from the experience.
Building the Brand the Bonnier Way
Meet Bonnier's SVP of Corporate Sales and Technology Group, Gregg Hano, as he returns to update us on the Digital Magazine Universe! In today's digital world, what was once a constellation of "points" has blurred together to become a fluid space; readers who once went point to point now follow a message as it flows from magazine to ad-supported video to tweet to artcile to review. Find out how to manage this stream from both an editorial and sales perspective—and learn to balance revenue growth, editorial quality, content distribution and audience development in a way that best serves your customers.
Stay tuned for more previews and information.

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